Pitching for freelancers course with Jane Perrone

Want to wow editors with polished pitches, but find yourself confused about who to email, what to say, and moreover what to do when you don’t get an answer?

My new course, pitching for freelancers, is for you. 

I’ve been on both sides of the pitching equation as a freelancer and as an editor (have a look at my website http://www.janeperrone.com/about/ for my bio and details of who I've worked for). 


That means I know the freelancer's excitement and trepidation that comes with sending off your first pitch, the disappointment of rejection and the thrill of a first commission. But I also know the editor's delight at reading a well-poised pitch, the heart-sinking feeling when a pitch fails to hit the mark, and the sheer horror of an inbox full of unanswered pitch emails!

There are two options for the course: the basic level course and the plus level course. Both levels include access to a private Facebook group where you can share advice and experiences with others doing the course, and access extra tips and advice from me. The course materials are the same for both courses, but the plus level offers feedback on your work and a one-to-one phone call with me at the end of the course.

How it works…

If you choose the basic level course - you will receive the four lessons that make up the course as a single PDF file for you to work through at your own speed. Each lesson should take a couple of hours to complete, depending on how much experience you already have and how in-depth you want to go on the exercises and homework. This course costs £75.

If you choose the plus level course - you will receive the four lessons that make up the course as a PDF file, one lesson a week over a period of four weeks. (If you’d prefer me to send your lessons to another schedule (or even all at once) to give you more or less time, I can arrange this too.) Each lesson should take a couple of hours to complete, depending on how much experience you already have and how in-depth you want to go on the exercises and homework. There are exercises to complete as you move through the materials, and there are homework projects to complete at the end of every lesson. Once you have worked your way through the course, we will set up a half-hour phone or Skype call at a time convenient to you to go over anything you don’t understand and chat over your next steps. This course costs £150

Whichever level you choose, you’ll get access to a private Facebook group just for the course, where you can share your experiences with fellow freelancers, ask for advice and get some extra coaching and tips from me.

What the course covers (and doesn’t cover)

This course covers…

  • How to research where to pitch (and expand your pitching horizons)

  • How to target your pitch

  • How to time your pitch

  • How to craft the pitch email

  • How to deal with rejection emails

  • What to do when you get a commission (hurrah!)

  • Social media tips to enhance your pitches

  • How to understand what an editor wants

  • There is some reference to pitching photographs, but this course is aimed primarily at writers rather than photographers

  • This course is aimed at writers based in the UK, but may be useful to freelancers in other fields and those based in other countries.

This course does NOT cover …

  • How to come up with ideas for articles

  • How to write features

What my students say…

“Jane's course has helped me to restart my freelance career by refreshing my approach to pitching and updating my knowledge of the industry. It's also been useful to join a group of people who are in a similar position, asking questions and sharing ideas." Julianne

“I signed up for Jane’s course at a point in my life where, although I had already had work published, I wanted to write more. The course gave a structure to me upping a gear (or three!) and I cringed a bit at some of my previously ham-fisted attempts at pitching. Jane understands the mindset of an editor having, of course, worked as one herself at The Guardian. I paid for the plus-level course and was glad I did as the feedback from homework boosted my confidence. One piece became a real-life pitch, which was successful, making the lesson on negotiating a fee suddenly very relevant. And guess what? I asked for a bit more money and got it, which paid for the course. Thank you Jane!” Jim

How to sign up…

Just drop me an email to jane.perrone@gmail.com to let me know which level course you would like to take. In terms of payment, you can either send me a cheque, send the money by Paypal or do a direct bank transfer. As soon as I receive payment you can start the course! If you choose the basic level course but decide you'd like more help, you can upgrade to the plus level at any time. 

I offer a full, fuss-free satisfaction guarantee - if you are unsatisfied with the course, you’ll get a refund. Simple as that.

I hope you'll find the course useful, and I can't wait to find out what you make of it!